![]() ![]() Nonetheless, companies need an official WeChat account to offer products and services through the app. This allows companies outside the Chinese market to offer this payment method (for example in e-commerce). Meanwhile, the service also accepts international credit cards. In addition to a WeChat account, a Chinese bank card was needed to use the payment service. Paying bills (including utility bills, etc.). ![]() A wide range of transactions are possible among users: As a fully integrated payment service, it can be accessed via the menu item "WeChat Wallet". The motto of WeChat Pay is anytime, anywhere. From multinational companies to street food vendors: They all use WeChat Pay today. The problem: These payment methods do not work for all customers in China. As a company, you have to offer customers across Europe many payment methods to complete transactions. In addition to direct bank transfer and credit cards, the online payment service PayPal should be mentioned here in the first place. While transactions are still often paid by cash or credit/debit card and with the newer Near Field Communication (NFC) technology via smartphone or cash card in physical stores, e-commerce offers another set of options. In Europe, a variety of payment options has been established. While companies that are active only in the West may not need to integrate WeChat and its many features into their communications and sales strategy (yet), this is not an option for companies already active or planning to become active in the Chinese market. The many possibilities of WeChat Pay are by no means limited to mainland China anymore. For example, purchases can now be made in more than 70 shops at Munich Airport using the app's payment service. This is especially true when this promising market is a regular guest. Due to the enormous market penetration of WeChat's payment service, this hardly happens in China: The smartphone has become a wallet.Ĭompanies in Europe are recognizing the enormous potential of the high-turnover Chinese market and are beginning to make it as easy as possible to spend money for Chinese citizens. Have you ever canceled a purchase because the payment method did not work for you? No company wants to lose potential customers at the finish line. ![]()
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